By building a literal bond between user and manufacturer ("touch the brand"), the thought was to develop a touch-activated switch that incorporated the logo of the company.  I was also going to use the switch as the on/off mechanism on all future products.

The logo in the drawing is from International Cybernetic Systems, Incorporated, the company I created primarily to receive technical support from technology firms.

My thought was that requests for information would receive instant credibility with a name like that and a Fifth Avenue address.  What I didn't count on was becoming too credible.