Touch Switch
Peter Terezakis, 2010
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Aside from building a bond between user and manufacturer ("touch the brand"), the thought was to develop a touch activated switch which incorporated the logo of a company. The switch was also to be used on all my designs.
The logo in the drawing is from, International Cybernetic Systems, Incorporated. This company was created primarily to receive technical support from large firms.
My thought was that with a name like that and a Fifth Avenue address, a company of moi would receive instant credibility. What I didn't count on was becoming too credible and the competition which for a short time, mirrored my every step. |
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